Some products fail to move beyond the breakeven phase, while others become a continued source of loss for the business entity. The latest version follows the launch of the Ninja R introduced in June In the Indian two wheeler market, competition is stiff with around 10 players including Bajaj Auto competing for significant market shares.
Pritam Singh 14 Ms. BAL adopted different marketing strategies for different models, few of them are discussed below: The presentation consists upon the following areas: Cash Cows The quadrant of cash cow is for those products which bring in high revenues for an organization without having the need to invest a great deal to manage their operations and marketing.
This font is to represent learning values at Bajaj and that Bajaj as a brand moves closer to customer.
The bike has a plush ride without sacrificing handling. The company needs to tap the export market more efficiently as there is a huge potential to make India as the world's two-wheelers production base. Invest in building world class bikes to sustain the international markets independently in the coming years like WIND Bajaj has long left behind its annual turnover of Rs.
The bike has been prominently associated with the reality show MTV Roadies. Bajaj has also made a beginning by selling bikes in the Philippines branded in the name of its technical partner, Kawasaki.
BAL should adopt a deliberate strategy of focusing on executive and premium segment motorcycles and three-wheelers, and is reducing its dependence on lower-end of motorcycles and scooters segment. Still has no established brand to match Hero Honda's Splendor in commuter segment.
Hero Honda Q2 Which Model do you have. Its product range encompasses, scooters and motorcycles. Not a global player in spite of huge volumes 3. Offering high stability and long cruising delights. A further drop in second-hand car prices will lead to pressure on the two-wheeler majors who plan to release higher-end scooters and motorcycles.
The Bajaj Sunny is introduced. Product design and development capabilities 3. Other Strategic Issues Cash is strength: Moreover, analysts were skeptical about the segment's ability to maintain the growth rate in the years to come.
After the shift of these products, the plant is expected to produce around 60, vehicles by the third quarter of Kawasaki is marketing the new model, Winddeveloped by both companies, in the Philippines. The Journey So far.
The availability and cost of finance affects the demand for two- and three-wheelers as the trend for increased credit purchases for consumer durables have increased over the years.
Company should keep focusing on the fast growing motorcycle segment. Another product that is a question mark for Bajaj Auto is Blade which is also underperforming. It has an upright riding posture inline with other commuter bikesCurrently there are two variants of Platina available with engine capacities of 20 and cc.
Bajaj Auto has a technical tie-up with Kawasaki Heavy Industries of Japan to produce a range of the latest, state-of-art two-wheelers in India. Bajaj's Pulsar model has taken off well there. The stars can later on become a cash cow for the company once they attain maturity and require little investment to maintain the steady earning potential.
Pulsar is another renowned brand from Bajaj autos that has made a strong position in the Indian two wheeler industry. In the quadrant of Stars, the relevant products are Discover cc, Pulsar cc and Pulsar cc. In a corporation, context can be defined as the market in which they operate, but if the analysis is being carried out in an internal departments, for example Human Resources HRthe context can be the workplace.
There's Suzuki, Kawasaki and some Korean and Chinese models.
One of the major assumptions underlying the motorcycles rush was that if the market was considerably large and was growing at a constant pace, there was room for a profitable existence for all brands.
The two signed an MoU in February. Bajaj Pulsar. Bajaj Auto SWOT Analysis. Strengths. Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bajaj Auto Limited: 1. Excellent brand presence and marketing in India make Bajaj Auto a popular company 2.
Extensive research and development focus and highly experienced player in the motorcycle segment. Bajaj Pulsar.
Bajaj Auto SWOT Analysis. Strengths. Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bajaj Auto Limited: 1. Excellent brand presence and marketing in India make Bajaj Auto a popular company 2.
Extensive research and development focus and highly experienced player in the motorcycle segment. Bajaj Auto is a name that's widely known all over the country and is one of the key dictators of the bike as well as three wheeler passenger vehicle segment.
The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two wheelers manufacturer and three wheelers manufacturer), home appliances, lighting, iron and steel, insurance, travel and finance.
A Study on Customer Satisfaction Towards Bajaj Pulsar With Special Reference to Jai Bajaj, Chennai. Swot Analysis of Bajaj.
project on consumer satisfaction of bajaj. Sapiens: A Brief History of Humankind. The Unwinding: An Inner History of the New America. Yes Please. SWOT ANALYSIS OF BAJAJ. Strengths: Highly experienced management. Product design and development capabilities.
Extensive R & D focus. Widespread distribution network. High performance products across all categories.
High export to domestic sales ratio. Great financial support network (For financing the automobile) High economies of scale. High economies of scope.Bajaj pulsar swot analysis